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We CHECK the competition! When designing your marketing materials, not only do we listen to your needs, but we also do extensive research on your competitors, to make sure you stay one move ahead.

Friday, 13 January 2012

Canadian Success Story

In a downturned economy, increasing global competition and what many say is a general decrease in the manufacturing sector, a small Canadian company has done the near impossible. Elettra Technology Inc. in Hamilton Ontario has built a successful business by carving out a niche; custom (sometimes hand wound) electric motors, amongst a sea of cheap, mass produced units.

It seems that like a desert rose grows in the harshest of climates, that growth is possible in our current business climate... it just requires a good idea and a healthy amount of guts.

For the full Globe and Mail article, please see the link below

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