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We CHECK the competition! When designing your marketing materials, not only do we listen to your needs, but we also do extensive research on your competitors, to make sure you stay one move ahead.

Thursday, 22 March 2012

Willing Ourselves Out of Recession?

A recent story I read was pretty much a mixed bag of stats, figures and forecasts for manufacturing and the economies of the U.S. and Canada (the link to the full story is at the bottom of this blog).

Buried in the story was a piece of information that got me thinking... again... it happens about every other week:) that our economic ebbs and flows have much more to do with our own attitudes than outside forces. It seems that investors are selling off more "sure thing" investments (government bonds etc) for riskier offerings because of a greater optimism in the near future. If this trend catches on, could our climb out of recession jump into high gear? And if so... is it not because as some level, we determined it to be that way? Perhaps I'm over simplifying this... and I hope this blog isn't going to be read by any economists or I am going to get a few tongue lashings but what do you suppose would have happened if no one had paid any attention to the news of the fall of Fanny Mae & Freddy Mac (which by the way are the weirdest names for financial giants... they sound more like fast food joints). What if we had ignored all of the gloom and doom trumpeted on the news and just kept investing, buying cars, taking vacations etc? Could it be that the recession would have been little more than a blip?

For those of you who remember or still read bible stories, you might recall the story of Abraham, Isaac and Jacob. These patriarchs held to a different view than the rest of the world. Even in times of regional famine, they prospered because they chose to believe in the promises of God rather than the evening news. Imagine... all of your competitors still downsizing while you are expanding.

Faith plays a big part of our daily lives whether we want to admit it or not. We have faith that our cars will start in the morning when we turn the key. We have faith that our next paycheck will be honoured by the bank (unless you worked for Freddy Mac). We have faith that the stuff coming out of the kitchen tap is water, not hydrochloric acid... so we drink it without second thought. Why not have faith in the Word of God. It might just be the boost you and your business need to jump into high gear.

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