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About Us

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We CHECK the competition! When designing your marketing materials, not only do we listen to your needs, but we also do extensive research on your competitors, to make sure you stay one move ahead.

Friday, 20 April 2012

Get $250 of Free Design

We are taking our design studio to the next level. 

To celebrate, we are offering Free design. Simply book a project worth at least $250 and receive $250 in free design. This could be mean a free Power Point template, a free email template, a flyer... or if you prefer you can put the $250 credit towards the paid project.

Call or email us to get started today.

Wednesday, 18 April 2012

The Value of Virtual Photos

As designers, we really appreciate the communicative power of art in a marketing piece. An image relates the WHO, WHAT, WHERE, WHEN and WHY, as well as mood, personality and intent in a fraction of a second. Because of their power, choosing the right image is vital to a successful project. Using poor quality, off-message or cliche images can derail the effectiveness of a brochure, powerpoint presentation etc before your prospect reads the first sentence.

We've created a few mock presentation templates as examples.

Example 1

Fortunately, we don't see much use of clip art in business materials anymore. It is tolerable in community newsletters but in business-level materials, it tends to send the message, "I put this together over my lunch hour". If your business offers customized solutions, then using clip art waters down the credibility of this aspect of your business as well.

Example 2

Stock photos are much better. They carry more warmth and maturity. They too, however can come across as dry and half hearted. We have spent hours searching databases of stock photo suppliers looking for the right one. If we had a nickel for every time we saw a photo of two business people shaking hands, we could wipe out the national debt.

The way to communicate just what you want has always been custom photography. Hiring a professional photographer, professional actors, proper sets, lighting and props of course can be prohibitively expensive and very time consuming. The solution in certain circumstances, is virtual photos. 

Virtual photos can be tailored to your corporate colours and personality. In the first photo of the above example. The "dots" on the map can be coloured and placed to accurately relay your company network. The second image includes a 3D version of the company logo. This gives the sense of complete ownership of your message. Your company presents as large, professional and well branded. Sure it costs more than stock photos but far less than custom photography yet carries the same weight.

The next time you produce a marketing piece, consider the value of virtual photos and take your designs to the next level.

Friday, 6 April 2012

We Relaunched Our Facebook Page

Okay... This isn't exactly stellar news but we redesigned our fledgling facebook page to suit the new "Timeline" arrangement. 

Please take a look, and if you like it, why not "like" it?

Sunday, 1 April 2012

We Won... And We're Tickled Pink... or in this case, Khaki

Where exactly is the line between announcing recent good news and blatant self promotion?

So we do not fall into the latter category, let us say this quickly... We won a recent open design contest for a new marketing consulting firm and we are tickled pink about it. Our logo submission garnered the greatest number of votes and was deemed first choice by the majority of judges. In the end, our clean design won out.

Okay enough about us... now about our new client.

Your Guerilla Marketer is piloted by Rick Verbanas. Rick has come from a successful career in advertising and amassed a wide range of skills to assist his clients with their marketing efforts. He offers expertise in the areas of:

  • Marketing Strategies
  • Copy Writing / Editing
  • Advertising Project Management
  • e-Commerce Management
  • Event Planning / Promotions
  • Training

If you are currently looking to improve your marketing success, visit Your Guerrilla Marketer and see if there might be a good fit.