In a downturned economy, increasing global competition and what many say is a general decrease in the manufacturing sector, a small Canadian company has done the near impossible. Elettra Technology Inc. in Hamilton Ontario has built a successful business by carving out a niche; custom (sometimes hand wound) electric motors, amongst a sea of cheap, mass produced units.
It seems that like a desert rose grows in the harshest of climates, that growth is possible in our current business climate... it just requires a good idea and a healthy amount of guts.
For the full Globe and Mail article, please see the link below
http://www.theglobeandmail.com/report-on-business/economy/manufacturing/a-niche-manufacturer-motors-to-success/article2056627/
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